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Evaluating Your Insights Function

Whether you are looking to build an in-house department from the ground up, or diagnose the health of your existing Insights function, leverage our real-world experience building teams in both corporate and startup settings.

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Functional Assessment

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Cost Analysis

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Growth & Hiring

Functional 360 Assessment

Does these questions look familiar? Do you know the answers?

  • What inefficiencies exist in the work flow that are costing you time and money?

  • How do your internal partners feel about your team's output?

  • Do your researchers feel their work is contributing to the goals of the company?

  • Is research being utilized by stakeholders to make high-level decisions? Why or why not?

  • What knowledge or value gaps exist between your team members and clients, both internal and external?

 

Evaluation of Infrastructure

  • SWOT analysis on existing infrastructure

  • Reviewing all processes and team output to determine if your company has the right resources to achieve your business and department objectives

  • Revise and redesign reporting outputs for clarity, brand consistency, and shareability with both C-Suite and external partners

AI vs Traditional Tools

  • De-risk your AI investment with a seasoned insights professional to guide decisions

Hiring & Growth

Team Growth & Hiring

  • Value analysis of using freelance/consultants, 3rd party vendors, or hiring in-house team members

  • Design hiring roadmap to assist with 0-1 growth in your research department

  • Create detailed specs for hiring at all levels: delineating what should you specifically be looking ​for in an Executive down to a Junior Data Analyst or Research Coordinator 

Vendor Evaluation

How we can help:

  • Evaluate existing suppliers and provide input on alternate solutions aimed at profitability and efficiency

  • Offer input on contract negotiations and pricing with potential 3rd party vendors

Looking for new vendors?

We have existing relationships with many media and analytics companies including comScore, Nielsen, The Cassandra Report, Crimson Hexagon, Sysomos, and a long list of syndicated and primary vendors. Cultivating relationships is important to us, so let us know if we can make an introduction.

©2018 by Backstage Strategy

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