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Evaluating Your Insights Function

Whether you are looking to build an in-house department from the ground up, or diagnose the health of your existing Insights function, leverage our real-world experience building teams in both corporate and startup settings.

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Functional Assessment

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Cost Analysis

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Growth & Hiring

Functional 360 Assessment

Does these questions look familiar? Do you know the answers?

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  • What inefficiencies exist in the work flow that are costing you time and money?

  • How do your internal partners feel about your team's output?

  • Do your researchers feel their work is contributing to the goals of the company?

  • Is research being utilized by stakeholders to make high-level decisions? Why or why not?

  • What knowledge or value gaps exist between your team members and clients, both internal and external?

 

Evaluation of Infrastructure

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  • SWOT analysis on existing infrastructure

  • Reviewing all processes and team output to determine if your company has the right resources to achieve your business and department objectives​

  • Revise and redesign reporting outputs for clarity, brand consistency, and shareability with both C-Suite and external partners

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AI vs Traditional Tools

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  • De-risk your AI investment with a seasoned insights professional to guide decisions

Hiring & Growth

Team Growth & Hiring

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  • Value analysis of using freelance/consultants, 3rd party vendors, or hiring in-house team members

  • Design hiring roadmap to assist with 0-1 growth in your research department

  • Create detailed specs for hiring at all levels: delineating what should you specifically be looking ​for in an Executive down to a Junior Data Analyst or Research Coordinator 

Vendor Evaluation

How we can help:

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  • Evaluate existing suppliers and provide input on alternate solutions aimed at profitability and efficiency

  • Offer input on contract negotiations and pricing with potential 3rd party vendors

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Looking for new vendors?

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We have existing relationships with many media and analytics companies including comScore, Nielsen, The Cassandra Report, Crimson Hexagon, Sysomos, and a long list of syndicated and primary vendors. Cultivating relationships is important to us, so let us know if we can make an introduction.

©2018 by Backstage Strategy

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