Music Industry
From breaking emerging artists to repositioning global superstars, our team has worked alongside the top music executives in marketing, brand partnerships, and A&R. We have a unique insider perspective on both the creative and business side of the industry.
For Record Labels
For Managers
For Artists
Our Services
Music is more than what we do, it's who we are.
FOR RECORD LABELS
Platinum Insights
Whether you’re looking to supplement your team’s existing research or perform custom, deep-diving insights, here are some of the tough business questions we can address:
-
Turning research and sales data into actionable insights
-
Building fan and audience profiles
-
Determining your artist’s positioning against their peers
-
Leveraging audience affinities for media planning
-
Uncovering the organic touch points between your artist and their fans
-
Rebranding an artist without alienating their existing audience
-
Single selection and playlisting strategy
FOR MANAGERS
A Story of Success
As a Manager, you are responsible for the business needs and career interests of your Artists. Between contract negotiations, venue bookings, and building media relationships, it’s easy to run out of bandwidth for research-driven deep dives. A seasoned insights professional can help you divide and conquer.
-
Understand how and where your artist’s audience is engaging
-
Build or optimize their social media presence
-
Pinpoint the right brand partners or sync opportunities for viral growth
-
Market analysis to understand niche landscapes and how to gain a competitive edge in the genre
FOR ARTISTS
Turning a New Page
As an Artist in a digital world, you have access to analytics on many of your streaming and social platforms. If you need assistance navigating, interpreting, or taking action on those insights, we are an effective and cost-conscious resource.
-
Make sense of a sudden spike in social engagement or streaming plays
-
Interpret data and leverage it to create actionable growth strategy
-
Design compelling content and to boost your socials
-
Identify and target sync opportunities
Whether you are an indie artist looking for career guidance or an established act needing a more strategic roadmap, leverage our expertise and industry knowledge so you can focus on what you love - creating music and connecting with fans.
Industry Experience
Experience working with and for award-winning artists and record labels.
