Strategic Research
& Consumer Insights
Full-service offerings for both traditional market research (surveys, focus groups) as well as custom projects across Entertainment, Tech, and Fashion. From formulating the initial business questions through final presentation and reporting, we are here to assist with any and all stages of the research lifecycle.
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If you are already working with a supplier, we are happy to work alongside your existing partners to offer additional support and coverage.
Our Services
A sampling of our offerings - please reach out for additional needs or business questions.
Our network is extensive so even if we aren't the right fit, we are happy to help connect you with additional resources.
TRADITIONAL
Consumer Research
Traditional market research rooted in proven methodologies to answer your consumer, marketing, or product needs.
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Qualitative Services:
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Focus Group Moderation
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Discussion Guide Development
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Recruitment Screeners & Logistics
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Ethnographies
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In-Depth Interviews (IDI)
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Friendship Studies
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U/X Product Studies - all phases
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​Quantitative Services:
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Survey Design​
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Data Analysis
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Survey Logistics & Sampling
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Weighting & Data Scrubbing
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Building Reports
TECH
Product Research
Gain insight to existing products and/or ones in development: improve feature adoption, measure behavior at scale, discover unmet needs and unique selling points, and test product usability.
User Research Options:​​​
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Usability Testing
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Focus Groups & User interviews
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Wireframe Testing
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Beta Testing​
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Journey Mapping
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Marketing Insights:
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GTM Strategy
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Competitive Intelligence
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Product Branding
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Value Prop Testing
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Measurement:
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KPI Development
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Mobile Metrics Integrations
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Google Analytics
DISCOVERY
Brand Insights
Brand Insights​:
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Brand Positioning
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Brand Tracking
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Value Prop and USP Testing
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Consumer Discovery
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Retail & Shopper Insights
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Audience Insights:
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Audience Personas + Profiles
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Demographics vs Psychographics
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Customer Segmentation
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Brand x Lifestyle Affinities
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Market Positioning:
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GTM Strategy
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Competitive Intelligence
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Measurement:
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ROI Reporting
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Social Media Listening​​
GROWTH
Strategy & Planning
We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best.
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Inquire about:​
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Campaign Strategy
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Media Kit Development
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Brand Alignment Reports
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Partnership Pitch Decks
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Social Media Planning​​​​
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ORGANIZATIONAL
Any organization can make incremental changes, but building for the future in today’s rapidly evolving and AI-obsessed environment means taking bold chances and making insightful decisions. Let us help de-risk those investments with an in-depth evaluation of your company's current research function to analyze your true needs. Learn more on our Corporate Evaluations page.
